01 · 0:00
Hook in the first second
“7:42 pm. Fridge: full. Ideas: zero.” A time stamp, a full-bleed tomato-red frame and three punchy lines stop the thumb.
Short-form app ad · Concept
Leftova
Cook what you already have.
A 20-second vertical ad for a concept app that turns a photo of your fridge into meals you can cook right now. Built for Reels, TikTok and Shorts, with the hook landing inside the first second.
Self-initiated concept project. Fictional app, not a client.- Type
- Social ad
- Format
- 9:16 · 1080×1920 · 60 fps
- Length
- 0:20
- Year
- 2026
- Role
- Concept, script, illustration, motion
- Made for
- Reels · TikTok · Shorts
Chapters
00:00:00
Silent film · captions on screenSpace play · ←→ 1s · ,. 1 frame · 0.5× for slow motion
The brief
The problem
Recipe apps all promise the same thing, and people scroll past app ads in under a second. The ad had to feel like a relatable moment first and an app second.
The idea
Open on a moment everyone has lived: 7:42 pm, a full fridge and zero ideas. Then show the whole app loop, from scan to meal, in four quick beats, with big type that works with the sound off.
How the story plays
Beat by beat.
02 · 0:02
Just snap your fridge
A shutter tap, then ingredient detection draws labels around eggs, tomatoes, spinach, feta, lemon and rice. Six ingredients found.
03 · 0:07
Three meals you can cook right now
Swipeable recipe cards: skip the fried rice, land on spinach and feta shakshuka, tagged Tonight’s pick. 18 minutes, uses 5 of your 6.
04 · 0:12
Step by step. No grocery run.
A simmer timer counts down, the step checks off, and the ingredient chips confirm you had everything already.
05 · 0:16
One clear call to action
The brand lands in forest green with the promise and a single button: Try it free.
The whole script
31 words. Twenty seconds.
Every line on screen, in order. Short-form lives or dies on copy you can read at a glance with the sound off. Tap a line to watch it.
My role
- Concept
- Script
- Illustration
- Motion
Skills
- Short-form video
- Social media ads
- Motion graphics
- App promo video
- Reels / TikTok
- Illustration
Tools
- Code-driven motion (HTML/CSS/JS)
- Claude (AI)
- ffmpeg
