Logomark concept · Five directionsVipin Sao

A mark people can trust with their medical records and their money.

Five directions for a consumer healthcare product. Mark only. No shield, no cross, no caduceus, no heart, no checkmark.

16 px to 1024 pxOne colour, positive and reversedShown inside product UI
00  The reel28 seconds · no sound
01The directions

Five directions. One sentence each.

Five different ways to earn trust. Pick one and the rest of this page, including the icon in your browser tab, switches to it.

Ruled out before the first sketchShieldCrossCaduceusHeartCheckmark
02Small-size test

Drawn for 16 px first.

Each mark is rasterised here, in your browser, at a true 16 × 16 pixels, then enlarged so you can see exactly what a browser tab gets. All five hold with the master drawing: no simplified variant needed.

03Colour test

One colour. Positive and reversed.

No gradients, no second colour, no outline needed to hold the shape. The blue is a placeholder for your brand colour.

04In product

Where it has to work: inside the product.

: "yourapp" stands in for your name.

9:415G
Claim approved · yourapp×
Inbox
Calendar
yourapp.com/claims/4821
yourapp
Claim approved

You owe $0.00

Lab work · Dr. Mehta · 14 Sep
Billed$310.00
Plan paid$310.00
View record
Payments · yourapp×
Docs
Favicons are true 16 px renders, light and dark
yourapp now

Your lab results are in. Nothing is owed for this visit.

yourappCopay · Dr. Mehta
−$42.00
Notification icon and transaction avatar
1024
180
120
80
58
App icon set, one master
wordmark
wordmark
wordmark
Next to a wordmark: tested with a grotesk, a serif and a mono
05Recommendation and handover

If it were my call: Threshold.

1It is the only one with a person in it, and trust is about who is on the other side.
2The arch carries the weight of a bank or a courthouse; the dot keeps it at human scale.
3It fills an app icon, survives 16 px, and the dot can work alone as a badge or loading state.
Runner-up: Overlap, if you would rather the mark explain the product than welcome the person.
The mark
The dot as badge
As loading state
Usage rulesSample of the one-page deliverable
xxxx
Clear space

Keep one dot-width (x) free on every side. Nothing enters it: no type, no edge, no other logo.

Minimum size

16 px on screen, 5 mm in print.

Ink on light
Light on ink
White on brand colour
Don't stretch
Don't outline
Don't rotate
Don't recolour parts
The 2 days
Hour 0Kickoff: your name, wordmark and three brands you respect.
Day 1, eveningFive directions drawn around your name, tested like these.
Day 2You pick one. Two refinement rounds, same day.
Hour 48Final files delivered. IP assigned on final payment.
Final filesSVG, PDF and PNG: positive, reversed, monochromeApp icon and favicon set at standard sizesOne page of usage rules
Next step

These were drawn blind. The real ones start with your name.

I made these without knowing what the product is called or what its wordmark looks like. Twenty minutes on a call fixes that, and the next five are built around both.

Book a 30-minute callVipin Sao on Contra
Vipin Sao · 2026Self-initiated concept for an open brief. Not a commissioned project.